Internet Sales Letter

Factors “Proven” to increase the conversion ratio of your sales. The team working in their interest to find what are the variables that allow a sales letter to any significant increase in conversion ratio found a small list of 10 variables (in no particular order) that you should try in your sales letter so it can produce significant increases in their conversion rate. Larry Culp: the source for more info. Some of these recommendations may become quite controversial (because they often go against what they recommend many “experts” and what they believe many sellers). 1. Get more background information with materials from Ken Kao. Long Sales Letter vs. Short Sales Letter. The conventional wisdom is that direct marketing always wins the long letter on short letter.

Well, not always. It is shown that while long letter wins over a short letter in some cases, a short letter is more effective than long letter in other cases. Of course, much depends on the quality of the letter. The only way to see what works best, is to try both. You should not automatically assume that the long letter will work best for your site, no matter what they say some “experts” of marketing. 2. Logos credibility. Affiliate with organizations such as Better Bussiness Bureau (BBB) or Hacker Safe and display their logos on your Web site, can significantly increase your conversions.

But should not assume that this will be the case, that may act negatively reducing conversions. So, be sure to try first before adding these logos to your site. 3. Assurance through purchase orders or “cart” to purchase.