Instruction in a fun '… For the welfare of Russia has it all. Russia lacks only the enterprise. " Mendeleev Nothing is more important than finding customers. Well they would come to you, but no: the competition gives them a choice, and they go where loud scream. That clients have heard of the company's services business in polyphonic parade, equally many are willing to pay, and small regional companies and large multinational corporations. Moreover, "A lot a loose concept. With some 2 million on an advertising campaign "will be enough," but somewhere fighting for every ruble.
Before the departments of advertising, pr, marketing and sales is a goal to draw attention to products or services company as much as possible of potential (preferably real) customers. And if the big-budget opens the door to the magic of the ubiquitous TV, Radio, Outdoor and Internet advertising, small humbly relying on smart employees and their natural ingenuity. Where we did not disappear? $ Study desk for $ "Who owns the information – he owns the world," Nathan Rothschild search begins with the customer to find information about them. This simple arithmetic is in fact capable of significantly inhibit any great undertaking, especially when it comes to distributing goods in a certain group of customers quickly. "Fire" makes the information valuable liquidity and the need for rapid retrieval reliable and quality information is a vital undertaking. If the company does not own department of specialists focused on the collection, treatment, monitoring of the unique primary data and are bringing information obtained in a single database, you can concentrate full-time manager for the monitoring of secondary data (published in the media, various reference systems, reports, marketing firms, etc.).