Campaign for Michelin tire works with subsequent market research action Saarbrucken, 27 October – the Sparda Sofer GmbH & co. KG supported the Michelin Tyre works AG & co. KGA to conduct a direct marketing campaign. The brand perception at MICHELIN OnWay strengthened members; a subsequent market research action assessed the results of the campaign. Developed a communication concept, which was implemented in July and August, the Sparda Sofer: the call and service centers headquartered in St.Ingbert 4,000 MICHELIN Onway addressed members in the context of an outbound call.

MICHELIN OnWay is a customer loyalty program, which members are entitled to free services when a flat tire or questions to the correct route. Call agent of Sparda Sofer hearkened back to the customers services MICHELIN OnWay and accepted customer concern. A market research agency included after then when the called party. The campaign went very well. Michelin’s approach has the customers excited and for a real service experience provided”, as Niclas Bychowska, Managing Director of Sparda Sofer. Michelin stands for quality, in customer service”, said Leyla ozgokcen, Manager Custumer relationship management. Michelin is regularly to the ‘ best brand’ selected. A very high service quality, we were very pleased with the campaign, thanks to the professional service of Sparda Sofer, is all the more important.”