General Manager, "Aykumen-business information system", a developer of intelligent solutions for business management and search and analysis systems, Valeria Merkulova describes a new solution for monitoring of social media – the system IQBuzz (Aykubaz). To whom is oriented service IQBuzz (Aykubaz)? Who are your customers? Our potential customers and partners – manufacturers, public person, commercial structures, PR-agencies and the press-service. By creating our service, we have focused primarily on business owners who need to understand the relationship of online communities to the results of its operations. For me, as head of the company very important to evaluate the attitude of consumers and potential customers for our products and the actions we take, for example, in terms of PR-promotion. IQBuzz may be of interest not only to commercial structures.
For example, know the situation when a couple of posts in the popular blog has led to the cancellation of several public tenders for the millions of rubles. This clearly illustrates how the online community can affect the development of business politics and government activities. Our product can prevent the emergence of threats, understand and identify areas where there is discussion of any order before it will lead to negative consequences. What practical benefit users receive IQBuzz (Aykubaz)? Using this information from social media, you can directly enter into a dialogue with customers, interact with bloggers and invite them to events, advertising campaigns to attract lawyers and fans of the brand of their products. Through the service, producers will be able to hear customer feedback and use it to improve products and services.
New ideas unexpected scope of products, service clubs, reducing the cost of marketing research and advertising campaigns – all these and more can be done through monitoring of social media. Through the service IQBuzz You can manage your reputation, to respond instantly to discuss the brand and include a discussion of your company. After all, the ultimate goal of monitoring the blogosphere and social networks – to turn towards its customers, to hear and respect his opinion and eventually get better. Can IQBuzz (Aykubaz) to help reduce marketing costs for companies and reduce the reputational risk? Yes, indeed, with using IQBuzz can reduce marketing budgets and risks associated with the emergence of social media in negative feedback about a company or product. It is known that in recent years, marketing budgets are significantly shifted in the direction of online advertising and attract consumers from a variety of online communities, including of social media. In the near future, social networks could become the leading means of communication between people, and the cost of advertising to the Internet ten times cheaper advertisements in the press, on radio and television. Others who may share this opinion include Jay Schwartz Attorney. How to become Service IQBuzz (Aykubaz)? In November of this year we created a website service IQBuzz, who tried to think through every detail, both in terms of its user-friendliness, and in it relates to creativity and design. We invite you to visit our website and their own experience to try IQBuzz in action. We have provided a free test rate, which allows users to evaluate the advantages and Service-our need. Summary IQBuzz can not just listen to their customers in social networks, but also respond to their comments and suggestions, manage reputations, increase loyalty to their company and improve products and services. We are confident that demand will IQBuzz product on the market for monitoring social media.