CHILD CONSUMPTION “What is the skirt white girl who goes to sea! Oh girl, do not smear the ink of squid! “Rafael Alberti. EXCHANGE OF MONEY FOR A PRODUCT consumerist attitudes of the early years, between 6 and 10 years, is developed in terms of advertising and the decisions of their parents. However, after that age, the consumer environment is widely and are influenced also by those who think and have their friends. At the same time increases the interest of small to handle money, nonexistent in the early years of childhood. Clothing is one of the first territories in which the boys act independently in their choice and put pressure on parents when choosing brands. His great goal becomes to get suspicious of the pocket father always what they want this and that brand also has a friend or friend. None of them are looking for quality clothing, only care about labels. This is where you produce the first “blackmail” for children.
If the old people buy clothes that they have not chosen or dislike threaten parents with not wear it. For other purchases, the most common concern domestic issues. The traditional “errands” where children begin to develop a consumer education through observation. The same happens when parents go with their food shopping, the greatest pressure on to buy the foods of their choice, carried away by advertising, packaging and fashion. The money, which initially has no interest in the smaller, becomes from ten years in need. The sources of income are diverse, from tips to do some work at home, the economic rewards for those approved, the money received for birthdays, weekly pay can vary between six and ten euros, an amount that does not include leakage of money meant for purchase of buns father for tea or cinemas.
The normal is that children engaged in their usual income, when they are young, candy, cards and toys of little value. After ten years this money is intended to burgers and pizzas, the children’s favorite dishes. The most considerable windfall, they spend most expensive purchases, such as video games. In some families, small windfall placed in a savings account. For parents of consumer desire is related to small objects in the market, so they detect a lack of imagination of their children. In addition, they show that the influence of advertising is full when eating. Their clothing, toys and other products are chosen by the small role of advertising. In short, for children to consume a product is exchanged for money and repeat ad nauseam, the much hated phrase: “I want that!”. Some parents say as the poet: “As one who listens to the rain / I was listening so much / that I do not understand.” Francisco Arias Solis At Christmas, Peace and Freedom. XIII Poetry Festival for Peace and Freedom dedicated to Mario Benedetti.